Boots Down started in 2026, but the experience behind it didn't. Before launching the agency, our founder spent five years inside the SEO department of a Fortune 500 company, helping lead large-scale implementations that most small businesses never get to see up close — the kind of work that involves coordinating content syndication across dozens of properties, building out video SEO strategy from the ground up, and figuring out how to keep a massive brand visible as search itself kept changing shape.

That last part turned out to be the whole reason this agency exists. Search isn't just Google anymore. People are asking ChatGPT, Perplexity, and Gemini the same questions they used to type into a search bar, and most agencies are still writing playbooks for a search engine that's slowly sharing the stage. We spent years watching that shift happen from inside a company big enough to feel it first, and we built Boots Down to bring that same forward-looking approach to businesses of every size.

So yes, we do content marketing and SEO — the foundational stuff that still matters and always will. Good content, built around what your customers are actually searching for, structured in a way that search engines can find and trust. But we also do GEO and AEO, which is a fancy way of saying we make sure your business shows up when someone asks an AI assistant a question instead of typing it into a search bar. That's not a future problem. It's happening right now, and the businesses paying attention to it today are the ones who'll dominate the answer boxes and AI summaries tomorrow, while everyone else is still trying to figure out what happened to their traffic.